budapest.travel behind the scenes

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ADVERTISE ON BUDAPEST.TRAVEL!

 

Our Profile

www.budapest.travel is the comprehensive tourist magazine of Budapest. On one single spot you find all the relevant information necessary for a trip to our city. The portal is kept short and simple, but is yet descriptive enough to raise interest towards the sights and entertainments the city has to offer. All sections are introduced by a guide, which is rich on photographic material and direct links, directing the interest towards the services to be found on the portal itself.

The map module of www.budapest.travel is a singular product, developed hand in hand with specialist in digital cartography, enabling the visitor to click his way from the map directly to the offered services or sights.

The portal is presented in five foreign languages: English, German, Swedish, Spanish and Italian. Domestic travellers are able to see the portal in Hungarian.

www.budapest.travel finally closes the gap between the existing top level Budapest domains, offering an up-to-date, cultured appearance with logically easily accessible information to all travellers, and a prime location for your advertising in the tourism segment.

Main Features

Hotels
Spa- and Wellness
Restaurants, Bars, Cafés
City Sightseeing
Entertainment and Nightlife
General Information and Traffic
Shopping
Health Tourism
Business Travellers Corner
Budapest.travel budapestmap (C)
My Notes

Style of the Page

Easy, pure, coming to the point, informative and with an insider view.

Target Audience

Concerning the nature of the target audience we see two well separated groups:

Age 18-35, self-organised city travellers, often arriving with budget- or low cost carriers for 3-5 day city trips. Organising their travel by internet.

Age 45-65, arriving within organised trips, often connected with spa- wellness or health activities. Duration of stay: 5-9 days.

Marketing Information

www.budapest.travel is marketed differently, depending on the different phases of the travel preparation:

At the point of choosing the destination – link farms, travel portals, referrals

At the point of planning the trip: – Google, Yahoo search engine optimization, partnership with other providers

During the stay in Budapest -  through our local partners, our media partners, our events, such as the *budapest.travel jam*

Average viewer(July 2007): 2500 unique visitors per week

The portal is audited on a daily basis by Median Webaudit and Google analytics.

Why should you advertise on this portal?

Because www.budapest.travel is the No.1 gateway to Budapest

- Tourists recommend the site to each other, praising the informative, insider, style of the guides
- The portal offers the perfect setting for travel advertising related to the Hungarian capital.
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The site has already been picked as example for good destination marketing by different travel organisations.
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We offer creative reach for different target audiences, all according to the needs of our advertising clientele
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www.budapest.travel works with a well developed local and international marketing strategy.
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Due to the fact that the site is relatively new, the entry barrier is still low.

CONTACTS

Travelomedia (Nap-Net Ltd.)
H-1111 Budapest, Kende u. 3.
T: +36-1-372-7587

Marketing, media sales and advertising:

KOLESÁR, Krisztián
kk(’at’)travelomedia.com (use @ instead of (’at’), I just wouldn’t like to get spams)
Direct phone: +36-30-670-4042

(c) 2006-2007 budapest.travel
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